Direct Marketing against Multi-Level Marketing, Pullback and Implication
نویسندگان
چکیده
منابع مشابه
Multi-level Marketing - a Tool of Relationship Marketing
This paper aims to analyse the opportunity of using multi-level marketing (MLM) as a tool of relationship marketing. The research is firstly based on an analysis regarding the issues about the legality of MLM techniques in the context of EU and US regulation systems. The outcomes of this research stress the main characteristics of legal network marketing and how a person which wants to become i...
متن کاملMulti-level Revenue Sharing for Viral Marketing
In this paper we present the design and analysis of revenue sharing schemes for viral marketing over social networks. The increasing need for monetizing social networks more effectively is causing social network platforms to look for alternatives to online behavioral targeting. Specifically, we turn to cooperative game theory and the Shapley value to design revenue sharing schemes to incentiviz...
متن کاملA new marketing strategy map for direct marketing
Direct marketing is one of the most effective marketing methods with an aim to maximize the customer’s lifetime value. Many cost-sensitive learning methods which identify valuable customers to maximize expected profit have been proposed. However, current cost-sensitive methods for profit maximization do not identify how to control the defection probability while maximizing total profits over th...
متن کاملMulti-level association rules for MP3P marketing strategies based on extensive marketing survey data
This study analyzes the purchase patterns of MPEG Audio Layer-3 Players (MP3) customers in Korea. Factor analysis, clustering, and association rules are used to find the purchase patterns of segmented groups. From our analysis, 7 major factors were identified: technique, business, stylishness, rationale, late adaptor, pragmatic propensity, and music. Based on these factors and demographic data,...
متن کاملUplift Modeling in Direct Marketing
Marketing campaigns directed to randomly selected customers often generate huge costs and a weak response. Moreover, such campaigns tend to unnecessarily annoy customers and make them less likely to answer to future communications. Precise targeting of marketing actions can potentially results in a greater return on investment. Usually, response models are used to select good targets. They aim ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Research Publications
سال: 2020
ISSN: 2708-3578
DOI: 10.47119/ijrp1006311020201490